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Kolay DM

Ad Messages

Customers who message you from your Meta ads are greeted by a bot that knows the offer in the ad.

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What It Does

Customers coming from an ad usually ask about the offer in it: "Is this discount still on?", "How much is the package in the ad?". Ad Messages lets you give the bot the offer details for each ad. The bot knows which ad the customer came from and answers accordingly.

Setup

  1. Run a Meta ad with a Send message button. When the first message arrives, the ad card appears on Setup › Ad Messages automatically. Alternatively, add it yourself by entering the ad ID or link.
  2. Click edit on the card.
  3. Fill in a short name and the offer description (the bot reads this).
  4. Enter the start and end dates, and choose what happens if a conversation continues after the end date.
  5. Add the questions customers may ask to the custom questions and answers section.
  6. Try it as if the customer came from this ad, then send it to the bot.

How It Works

Cards are listed under draft, live and ended filters. For customers coming from a live ad, the bot answers using the offer description and your custom Q&A. The card's incoming tab shows the people who came from that ad.

Limits and Things to Know

  • The offer description can be up to 1,000 characters, the short name up to 80.
  • Up to 15 custom Q&A pairs can be added; a question can't exceed 200 characters, an answer 600.
  • An offer can run for up to 90 days; an extension of 0 to 7 days can be set after the end date.
  • A live card can't be deleted.

Frequently Asked Questions

Do I have to add my ads one by one?
No. When the first message arrives from a Meta ad with a Send message button, the ad card is created automatically. You can add ads that haven't received a message yet by hand.
What happens to messages that arrive after the offer ends?
You decide how the bot behaves after the end date. You can also set a short extension.
Is this feature on straight away?
You can prepare ad cards right away; for the bot to start using them, the feature has to be enabled for your brand by the Kolay DM team. You can request it from the Support page.

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